Pacifico is a Mexican pilsner-style lager that has gained popularity for its refreshing taste and unique qualities. Here are some interesting facts about why it’s considered good:
- History and Origins:
- Over a Century Old: Pacífico, also known as “Cerveza Pacífico Clara,” was first brewed in 1900. It shares its age with other popular Mexican beers like Dos Equis and Sol.
- German Influence: Interestingly, this emblematic Mexican beer wasn’t created by native Mexicans. It was founded by three German immigrants who settled in Mazatlán: Jorge Claussen, German Evers, and Emilio Phillipy. The locals quickly adopted it, and it became a staple.
- Flavor Profile:
- Crisp and Refreshing: Pacífico is known for its light, crisp taste with just a hint of bitterness. It’s a perfect choice for warm beach days.
- Subtle Bitterness: Unlike some other lagers, Pacífico has a slightly more pronounced flavor profile, which sets it apart.
- Surfer Connection:
- In the 1970s, a group of Californian surfers discovered Pacífico while traveling to Mexico’s remote Baja Peninsula. They liked it so much that they stockpiled it and brought it back to the U.S., driving up demand for the beer. Pacífico even changed its slogan to “Pacífico Beer, Discovered in Baja, Imported by Surfers” in their honor.
- Its popularity among surfers likely stems from its inherently light body, minimal aftertaste, and refreshing quality.